ONCE A SEASON, MAKE A LIST OF WHAT YOU ARE GOING TO WEAR
“Buy less. Choose well” to quote Vivienne Westwood . This approach systematizes your wardrobe – this time. And two – will protect against spontaneous purchases. If you’re planning to buy new jeans and a scarf because it’s getting colder, then make a list of essentials for the fall and follow it (whether you buy clothes online or offline). So there will be less temptation to buy another sweater and this floral dress.
DONATE UNWANTED ITEMS TO THOSE IN NEED OR RECYCLE
As experience shows, if you have not worn a thing for more than a year, then you are unlikely to ever wear it again. Sort out unnecessary things and say goodbye to them in one of two ways. The first is to give it to recycling, for example, in H&M : they accept things in any condition, the main thing is that they are not made of leather, latex and metal. The second option is to donate things to those in need, for example, the homeless at Nochlezhka: a charitable organization especially needs warm clothes and shoes.
BUY THINGS FROM OTHER PEOPLE
And sell yours! According to experts, by 2022 the used clothing market will grow from twenty billion to forty billion, and in ten years it will completely overtake the mass market. In Moscow, there is a Second Friend Store for this and various groups on Facebook (an extremist organization banned in Russia), for example, undress. Among the international platforms, I would like to single out The Real Real and the Rebag project specializing in luxury bags.
You can make it a tradition to get together for a swap party (a party with the exchange of things): bake a cake, call your girlfriends and exchange, for example, dresses that you do not wear. You can’t make money on this, but it will turn out to be at least fun, and the opportunity to update your wardrobe without spending a single ruble is always pleasing.
BE INTERESTED IN THE THINGS YOU WEAR OR PLAN TO BUY
The most interesting way to do this is through applications that support sustainable fashion. In Good on you, you can find out how the clothing brand you choose affects the planet . And in the My EP&L app, developed by the Kering conglomerate, you need to set the parameters of clothing or shoes (composition and region of production) to see how much natural resources were spent on the production of a particular item.
DON’T FOLLOW TRENDS
Because most often their task comes down to one thing – to force us to buy new things every season.
Do not go to the store to cheer yourself up. This is especially true for the mass market: if it seems to you that buying a new flowered dress, of which you already have a dozen in your wardrobe, will cheer you up, then it only seems to you. Most likely, the next day the joy of buying will disappear somewhere, and plus it will turn out that it is unbearably hot in a polyester outfit in summer.